Business leaders need to become creative leaders…The difference between rational thinking and emotional thinking is that rational thinking leads to conclusions and meetings and more meetings. Emotional thinking leads to action.
There are three secrets to emotional thinking – mystery, sensitivity and intimacy. It is a lot about storytelling.
I’d add that successful businesses also need to be authentic in their conversations with people and very clear about their purpose.
Toke has assisted many organisations to change and develop by clarifying and amplifying their core story. He works “through story because story is the human part of the organization.”
As Toke makes clear (in Storycatcher), it all comes back to purpose—the whyof the story that guides every organisation to exist:
Once the purpose story has been lost, day-to-day stories begin to dismantle rather than support organizational functioning. If these day-to-day stories are not connected to the purpose story, they have no organizing principle. They become stories without context, and telling them or listening to them sets people adrift. The purpose without the now [of action] is history; the now without the purpose is chaos.
A well-functioning organisation is clear about its story.
A great story captures a clear and compelling purpose.
To serve a larger purpose, we also need to consider how each organisation’s story fits with the largest story of our times: the future of the human species.